There are many techniques in design implementation. I am explaining to creative design techniques in simply 6 ways.

1.  Focus the concept

Before we start the work, have to find out answer for many questions from that particular company. What are they doing? What kind of advertisement we are going to do? For whom? Ask customers about them/their product? How was the previous advertisement? Analize everthing and take a final notes. Now new concept is ready!

2.  Collect the necessary details from customer.

If they have previous work samples collects them also. It will use for your new creation

3.  Choose a suitable image or graphics

4.  Choose the constant font

5.  Do some sketches  & finalize where to place the txt and graphics.

6.  Design implementation

A computer hardware training institute needs a flex banner. They told the banner should be special, Meaningful, not like ordinary poster. Also wants to add ‘Laptop Service’ + Wireless Networking

Create the concept image for your advertisement. The image should be more creative, meaningful. Some companies want their advertisement only filled with letters. No graphics added. Most of the companies wants to put an image in every ad. So the image is very important of the print advertisements. If you select the concept image the 50% job done. For this concept we need a good creative picture.

I have given the following choices to select the image…

Choice 1  Service Engineer teaching how to fix the processor properly to CPU and students watching carefully.

Choice 2  A student servicing the computer and the Instructor watching.

Try in different way.

Choice 3  No students. No service engineer. I am going to zoom the computer mother board to 60% of the banner. In that some engineers but not humans it’s a creative characters going to fix the processor in mother board. Some of them watch that. So the concept is ready.

I choose choice 3

Collected the course materials and logo from the company and also have previous samples for verifying with our new concepts. The banner size is 10ft wt x 8ft ht

We already focused the concept in Step 1. Using Photoshop I have created the picture given below. Google will help to get other related pictures. Read the instructions before when you download the picture for avoid copyright problems.

I select Bell Gothic Standard to the header and inner texts.

See the following sketch.

Place the visuals as per sketch. Align the text. Finally we have done.