rainbow
What color is your business

Colors can able to change the human mind. When you go to any supermarket and look at the color most often used red color on products. The next one will be yellow. It will raise our blood pressure and giving immediate attention to our eye.

color chart

Colors have been used by both advertiser and merchandiser or particular products to encourage customers. Many large brand name companies are associated with their corporate colors. IBM- Big Blue signifies stability and conservatism. UPS- Brown symbolizes longevity and reliability. A color can be connected to a product like Tide; in the bold orange box, evoking the feeling of vibrancy.

Consider the meaning of the following colors on your business
White
Clean. Sanitary. Youthful. Mostly it will used by medical profession.
Black
Power. Elegant. Secretive. Used in youth marketing to add mystery to your image.
Red
Passion. Vitality, Danger. Red is the color of attention. Use red to add stimulation into your brand.
Orange
Energy. Vibrant. Play. Add some fun to your company if you want to create a playful environment for your customers.
Yellow
Happy. Warm. Attentive. Yellow can be an attractor for your business with a relaxed feeling.
Green
Natural. Healthy. Plenteous. To create a calming effect or growth.
Purple
Royalty. Wise. Celebration. Maybe add some purple tones to your look for your premium service business.
Blue
Trustworthy. Passive. Honest. Blue is the most popular and neutral color on a global scale. One of the choices for building profession.

Related shades also we may use. Now you select the suitable color for your marketing materials / Logos / Brochures / Package items etc.

Example 1

What is Your business?   -   Children’s Play School
Suitable Colors              -   Green + Deep Yellow
You can select these for your logo and all your marketing materials. And decorate your play school interior also the same color for constancy.

Example 2

What is Your business?   -   Real Estate Company
Suitable Colors              -   Blue + Grey
You can select these for your logo and all your marketing materials. And make your interior also the same color for constancy.

Whatever the color you choose, keep it simple (not more than three colors per item) and be consistent. It will help your consumer to identify your product pack / logo / brochure easily.