Most of the companies want to market their product with different ways.

1.  Print Advertisement

2.  Media Advertisement (Audio & Video)

3.  Online Advertisement

Small companies advertise about their product through the flyers/poster/banner only. Not by visual. Some branded international companies doing all type of advertisements. Everyone like their advertisements should be something unique. Many branded advertisement using some of the following basic techniques.

It is always combine with two different objects. You can use words / visuals / a feature of the service / a benefit of the product. You may select any one of them. It should be represent a characteristic of the product also can represent a product feature or a benefit to consumers. For example Pattex Glue, it can stick anything. The next one for avoid aids, 'use protection. Fight Aids', The last one for dettol instant hand sanitizer kills 99.99% of germs on hands, without the need for water.

Ad would be with a famous Celebrities, film stars or models for your product. Sometimes those stars get back from the field your ad will not reach that much. So you should find successful man/women for your product. The first ad of John Players for Hrithik Roshan, Bollywood Actor, India, next Shruk khan for Pepsi ad, India

The customer always be expecting for something new. A soap company advertises on televisions if we write and send something about the soap we can get a house absolutely free. Another soap company offers a gold coin inside a soap. So we can announce surprise gift to customers for clutch attention to our products.

Create a special character for you product. Your character should be Interesting. Unusual. Unexpected. It’s a new one. Some of the world’s best advertising campaigns have been built on invented characters. ZooZoos are characters featured in the advertisements showing the various services provided by Vodafone in India. The characters were created by O & M (Creative Director Mr Rao) It says, “We created a special world in which all the product stories get told. A world which is real yet different, strange yet simple, warm and lovable. All the specific product stories and services get told in this world of Zoozoos, making the messages more charming.” Remember the 7Up's Fido Dido character created in 1985 and licensed to PepsiCo in 1988.

This kind of advertisements will be a drama or story. The drama may be, Teacher Vs Student, Husband Vs Wife, Father/Mother Vs Children’s, Children’s Vs Grandma/Grandfather, A Child Vs Family, Animals Vs Human, Animals Vs Animals, Human Vs Nature, Manager Vs Labour, Teenage girl Vs Teenage Boy, Cartoon Vs Human, Man/women Vs Problem etc. You have many choices. Finally create an ad and give the good message & guarantee to consumer. Following ad is advising youngsters with teenage girl, the ad message is 'Anything you post online, anyone can see, Think before you post.

Give an impression of that makes it seem larger or greater etc., Alter your product like Normal Vs beyond Normal. Strike out it to the extreme, go over the top make it incredible. To work with this technique, it can help to simplify your message, the main thing you want to say, into one sentence or one visual. The first ad for security camera, No one escape from it, Then second one is Sony PSP, Third one, a man watching CNN, tag line is 'News you cant ignore'. Hooohh..Its very impressive.

However, make sure that whatever that problem is, your product can solve it. This kind of technique has been working for advertisers for many years now. Don't be afraid to experiment with it though. You may start out with a problem; but how you present that problem and how you determine the solution is another story altogether. This is where you can get really creative. Following ad for Vicks Nyquil cold relief and another one ad say Believe in wife, Don't goes to near call girls.

Now you have got some ideas. Using these techniques do a creative ad for your own.